About Us — Getting to Know 10400, Malaysia's Entertainment Platform
10400 is built specifically for Malaysian users who want a seamless, secure online entertainment experience fully in Bahasa Melayu. Find out who we are, what we offer, and why thousands of players across Malaysia choose 10400 as their trusted platform.
Who We Really Are
10400 is an online entertainment platform built specifically for the Malaysian market. We understand that local users want more than just another betting site — they want an experience that is user-friendly, trustworthy, and genuinely relevant to everyday life in Malaysia.
Since day one, 10400 has focused on one thing: delivering the best digital entertainment experience to Malaysian players — whether they're watching a football match, trying their luck on slots, or enjoying a Live Casino table with a real dealer. We don't just provide a platform — we're building a community.
Every design decision, every game selection, and every payment method we offer stems from a deep understanding of Malaysian users' needs and habits.
Our Platform's Mission & Vision
Making online entertainment more accessible, safer, and more enjoyable for every Malaysian user — regardless of location, device, or experience level. We are committed to delivering a platform that is reliable, responsive, and always in tune with the needs of local users.
To become Malaysia's premier online entertainment platform — a name synonymous with trust, fun, and innovation in the sports betting and digital gaming industry. We want every Malaysian player to feel valued and respected every time they open 10400.
What 10400 Offers
The entertainment product range at 10400 is designed to suit a wide variety of tastes — from serious sports fans to casual casino players. Here are the key categories available to all registered members.
Local and international football, cricket, basketball and more — all available with a wide range of competitive betting markets updated in real time.
Hundreds of slots from world-leading providers, featuring diverse themes, progressive jackpots, and competitive return rates for players at every level.
Baccarat, blackjack, roulette and other table games with real dealers streamed live — the authentic casino experience from the comfort of your own home.
Virtual sports betting around the clock — football, horse racing, greyhounds and more, with events running every few minutes regardless of real-world sports schedules.
Built for Malaysian Users
We understand that Malaysian users have unique needs. That's why 10400 offers a fully Bahasa Melayu interface, supports local payment methods including Touch 'n Go eWallet, Boost, and FPX via major Malaysian banks, and ensures all transactions are conducted in MYR (RM).
Mobile experience is our priority. More than half of 10400's users access the platform via their smartphones — whether on the go, at work, or relaxing at home. Our site is fully optimised for all screen sizes with no additional app download required.
We also appreciate Malaysia's cultural diversity — our content, promotions, and communications are designed to reflect the identity and values of the local communities we serve, with the utmost respect.
Security & User Experience Above All
All personal information and financial transactions are protected with industry-standard SSL encryption technology. Your data remains unreadable to third parties throughout the transmission process.
A rigorous identity verification process ensures every account belongs to its rightful owner — protecting your funds and making sure only you can access your account.
All games use an independent and unbiased Random Number Generator (RNG). Every outcome is completely random and cannot be manipulated by anyone.
At 10400, an enjoyable user experience and data security are two things we will never compromise on. We continually improve our systems to ensure the platform remains a safe and entertaining environment for all our members across Malaysia.
Customer Support Always at Your Service
The 10400 customer support team is available every day to assist you with any enquiry — whether it's technical, transactional, account-related, or game information. We believe that user trust is built not only through great products, but also through fast responses and effective solutions.
If you have any questions about how to register, how to make your first deposit, or how the VIP program works, our FAQ we provide complete, easy-to-understand answers in Bahasa Melayu.
For more specific enquiries, you can reach us through the in-platform support channel after logging into your account. We are committed to responding to every query promptly and providing satisfactory resolutions.
Support email: [email protected]
Ready to Join the 10400 Community?
Create a free account today and experience for yourself why 10400 is the online entertainment choice for Malaysian players. Simple sign-up, deposits in RM, and a full range of games waiting for you.